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Week of August 26
Sprouter Weekly
Your weekly round up of the hottest startups, best content & must-attend events.

Founder Profile

Why Kiva’s Co-founder Struggled to Find Her Great Idea

A few years out of college Jessica Jackley decided she wanted to be a social entrepreneur, but didn’t know what that meant exactly.

“What did being a social entrepreneur look like? The motivation, values, and energy were all there, but the specific context was missing.” Without a specific idea to implement, she felt lost. “I felt like someone who wanted to be an author but had no idea what the book should be about, or someone who dreamt of going to the Olympics but hadn’t chosen a sport,” she says.

Read On

Hot Startups of the Week

Urbandig
Urbandig

A novel approach to discovering unique experiences in local areas; download the app to find curated tours from indie experts. It’s an interesting new way to travel and find off-the-beaten-trail recommendations. The company was founded by a group of entrepreneurs including ex-MySpacers.

Qidiq
Qidiq

Get ongoing feedback from targeted groups you care about. A great tool for real-time voting at conferences, the company was founded by Jonathan Abrams and Elan Dubrofsky. Use invite code SPROUTR to get early access.

Zite
Zite

A personalized magazine for iPad that gets smarter the more you use it. Designed to learn your preferences, the app suggests stories that fit your tastes and past behaviours. Founded by Ali Devar of Vancouver.

drchrono
drchrono

A startup that focuses on helping doctors be more effective. The iPad app locates electronic health records, displays lab results, sends prescriptions direct to pharmacies and gives searchable data for doctors to be better informed about each patient. The company was founded by Michael Nusimow and just raised a second round at $650k.

Upcoming Events

FailCon
Paris
September 22nd

FailCon is a one-day conference for technology entrepreneurs, investors, developers and designers to study their own and others’ failures and prepare for success. Get 20% off tickets by using code “sprouter”.

RSVP Now
TechCrunch Disrupt
New York City
September 12th–14th

TechCrunch Disrupt is a conference featuring speakers, a startup battlefield, hackathon and networking.
RSVP now →

Startup Weekend Berlin
Berlin
August 26th–28th

Startup Weekend is a 54 hour crash course about entrepreneurship. The weekend brings together people with different skill sets to build applications and develop a commercial case around them.
RSVP now →

Demo
Silicon Valley
September 12th–14th

DEMO is the launchpad for emerging technology and trends. Each year over 2,500 people from around the world attend DEMO to experience innovation at its birth.
RSVP now →

Mobile 2.0
Grand Hyatt, San Francisco
September 1st

MOBILE 2.0 Silicon Valley brings together experts and thought leaders from all aspects of the mobile ecosystem, including startups, investors, and mobile carriers.
RSVP now →

What We’re Reading

Staff Pick

5 Things You Should Know Before Starting a Company

Signpost founder Stuart Wall writes on VentureBeat about his transition from private equity to entrepreneur. He shares what he’s learned, including not worrying about people stealing your idea.
Read it →

Staff Pick

Why do VCs Invest in Companies with No Business Model?

This article explains why investors fund startups like Instagram and Tumblr that have no business models in place.
Read it →

Staff Pick

Disrupting the Customer Experience

This post outlines how companies can use qualitative customer data to provide a better experience.
Read it →

Community Pick

Financing Options: Working Capital Financing

This is the last post in investor Fred Wilson’s Financing Options blog series, and explains working capital financing.
Read it →

Community Pick

How to Systematically Eliminate Risk

This article on the Running Lean Mastery blog discusses how to eliminate the risks from your business model. It outlines the iteration meta-pattern.
Read it →

Community Pick

Geekstack Post Mortem

This post-mortem is from startup Geekstack. The founder outlines what went wrong, hoping other entrepreneurs can learn from the mistakes.
Read it →

Featured Members

Ben Huh
Ben Huh
Connect on Sprouter @benhuh
Visit Website cheezburger.com

Ben Huh is the CEO of the Cheezburger Network. View his startup Q&A on Sprouter at sprouter.com/benhuh.
Connect with Ben Huh →

Joe Stump
Joe Stump
Connect on Sprouter @joestump
Visit Website https://simplegeo.com

Joe Stump is the founder of SimpleGeo. View his Q&A on Sprouter at sprouter.com/joestump.
Connect with Joe Stump →

Founder’s Note

In the early days of a startup, it’s easy to be dismissive of documentation.

When all you have is an idea and a passion for executing, it can seem silly to fuss over corporate structure and other legalese.

Limited funds seem better justified going into product development rather than into a lawyer’s pocket.

Many founders underestimate the importance of maintaining official documents until a moment where that’s all that matters.

From taking on investment, to handling an exiting co-founder to being acquired – each situation relies on the company having kept proper records.

What state are your books in? Have you prepared yourself adequately?

Don’t get caught off-guard: take the necessary steps now to ensure you’re prepared for the unexpected.

Until next week,

Sarah Prevette

Founder & CEO
Sprouter.com