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Week of May 25
Sprouter Weekly
Your weekly round up of the hottest startups, best content & must-attend events.

Founder Profile

Building a Business on Helping Companies Hire Smarter

ClearFit founder Ben Baldwin always knew he wanted to be an entrepreneur, although he wasn’t always sure that this attitude was a good thing.

“I've never really fit into the way other people think/act and I have a real problem with authority,” Baldwin said in interview. “I kinda thought that I was screwed professionally, until I started my own thing.“ ClearFit, a software product that helps businesses hire new employees based on cultural fit and experience, was created out of a passion to help entrepreneurs tackle their biggest challenge.

Read On

Hot Startups of the Week

Infogr.am
Infogr.am

Infogr.am lets you create colourful, interactive infographics quickly & easily. Choose a design from their pre-built templates, add your data via several import options, and share your infographic through social media, or embed it into your site.

Zimride
Zimride

Zimride helps you find rideshare and carpool opportunities within your community. Focusing on college, university, and corporate communities, Zimride is building a network of users to help you find friends, classmates, and coworkers going the same way you are.

Circle
Circle

Circle helps you find who’s around you. Using the location of your mobile device, Circle alerts you when friends are nearby, and helps you discover new networks based on where you are. Available for iPhone and Android devices, Circle also features privacy controls to limit who can contact you.

Hachi
Hachi

Hachi helps you connect with people via the smartest route possible. Making use of your social network and email connections, Hachi finds the best path to connect with someone outside of your network using the people and connections you already know and trust.

Upcoming Events

Rotterdam Lean Startup Machine
Rotterdam, Netherlands
June 8th–10th

Rotterdam is all about getting things done and now: it’s getting lean! This event is an intensive three-day workshop where entrepreneurs and innovators learn how to build solutions customers want. Bring your team, or come alone and news teams will form on Friday night. Mentors include Salim Virani and Rob Fitzpatrick. The first 10 Sprouter Weekly readers to register get a 10% Discount!

RSVP Now
SWITCH Conference Portugal
Lisbon, Portugal
June 15th–16th

SWITCH Conference is the #1 Entrepreneurial event in Portugal and one of the leading conferences for entrepreneurship and technology in Europe. This year's event theme is “Connecting the Dots” and the focus is on stories, companies and people that are contributing to connect knowledge, bring people together, and solve world problems by wiring the world and its elements.
RSVP now →

Silicon Milkroundabout
London, UK
May 26th–27th

Silicon Milkroundabout is a job fair to match the UK’s startups with developers, product managers, and designers. Sunday is open to job seekers in the product management, design, user research and prototyping field, while Sunday is open to technical job seekers in software engineering, web development, QA/Testing and operations.
RSVP now →

Technori Pitch
Chicago, IL
May 29th

This month’s Technori Pitch event hosts Nick Kokonas. Kokonas is an innovator of fine dining, implementing unorthodox point of sale strategy and other mechanisms, to elevate the dining experience. Kokonas will discuss his entrepreneurial story in the food industry, his vision for the future of dining out, and the role of technology. This month’s event also features a great lineup of startups.
RSVP now →

The Art of Leadership Conference
Metro Toronto Convention Center
June 5th

From practical tips, to innovative strategies, The Art of Leadership is designed to teach and provide leaders with directly related, easily applied, and important tools. 6 internationally renowned, bestselling authors and visionarieswill be taking the stage. Sprouter Weekly readers can save $50 on their ticket with the code TOSOCIAL.
RSVP now →

What We’re Reading

Staff Pick

Freemium Pricing for SaaS: Optimizing Paid Conversion Upgrades

Digioh co-founder and 500Startups mentor Rishi Shah shares this post with OnStartups on how to evaluate the best way to build a freemium model for your business. Using real examples from freemium SaaS businesses like MailChimp, Wufoo, and Intuit, Rishi gives a great overview of different models, and how to choose one that fits your business.
Read it →

Staff Pick

A Framework to Think About Pricing Seed, Angel, and VC Rounds

Brooklyn Bridge Ventures founder Charlie O'Donnell shares his insight on how startups should be pricing their funding rounds. Generally, investment rounds can cost between 15-30% of your company, so properly finding out how much you want to raise – and how much you are willing to give up – is important.
Read it →

Staff Pick

The Mid-Market Briar Patch

Smart Bear Software founder Jason Cohen shares his take on the dangers of going after the “mid-sized” corporate market. While mid-sized companies are often seen as small enough to be nimble, but large enough to have budgets, Jason shows why this is often the exact opposite, and why you should think twice before going after this market.
Read it →

Community Pick

Bootstrapping

Union Square Ventures principal Fred Wilson gives some insight on some of the startups he has invested in that have bootstrapped at the start. He shares this, along with some insight from Behance founder Scott Belsky on how they made money bootstrapping before USV invested in their startup.
Read it →

Community Pick

Facebook’s Business Model

After going public last Friday, Facebook’s business model is under more scrutiny than ever. Hunch CEO & Founder Collective co-founder Chris Dixon writes about their current advertising-based business model, and shares some insight on to what may come next for the social networking giant.
Read it →

Community Pick

Some Suggestions for Family Business

Classic advice states that one should never go into business with family, but sometimes your close family are also your best business partners. Having worked with several members of his family on business ventures, BPlans founder & Sprouter Expert Tim Berry shares his suggestions on working with your kin.
Read it →

Featured Members

Brad Feld
Brad Feld
Connect on Sprouter @bfeld
Visit Website feld.com/wp

Investor and entrepreneur. Co-founder of Foundry Group and TechStars. Answering questions about funding.
Connect with Brad Feld →

Eric Ries
Eric Ries
Connect on Sprouter @ericries
Visit Website startuplessonslearned.com

Entrepreneur, author & founder of the Lean Startup methodology. Answering questions about Lean Startups, investments.
Connect with Eric Ries →

Founder’s Note

Many early stage tech startups face a quandary that most corporate types would scoff at:

Free or Paid?

Focus on driving as many new users as possible or charge to cover costs?

The reality is that some startups would be limiting their growth by focusing on revenue.

In some instances, it’s better to build a community of passionate users.

It can be a strategy to remove any potential barriers (like cost) in order to accelerate growth and build brand.

It’s a founders dilemma to know when to charge and when not to.

No matter what your starting point, have a vision for monetization and path to profit.

Always stay close to the money.

Until next week,

Sarah Prevette

Founder & CEO
Sprouter.com