Hi Jen! I'm the co-owner of a clothing company in Toronto. http://dreamlandapparel.com. One of our biggest values is, and always has been building a strong community. We've recently been talking about giving our "cheerleaders" and customers a brand name "dreamers" We're hoping that this will help our customers feel a stronger association with our brand. Do you have any experience with doing something like this? Any advice you can offer to help us create a tighter/stronger community?

Love this idea! I would suggest that you socialize this idea with a few customers to start and see how they react, and then engage the larger community in a discussion. Great looking site!

you type:	you see:
italics	italics
* item 1 * item 2 * item 3	item 1 item 2 item 3
1. item 1 2. item 2 3. item 3	item 1 item 2 item 3
Paragraphs are separated by one or more blank lines: The first paragraph. Another paragraph.	The first paragraph. Another paragraph

Hi Jen. I'm the founder of a web start-up & we're launching our product this week. I'm hoping to brand my company as the first brand in this niche market space, and a menti...

Answered by Jen Evans – Founder, Sequentia Environics Posted in Marketing

Congratulations! That's huge. Best of luck. Your question is really about effectively engaging the media, and that's easier the earlier you start - you want to establish ra... (more)

Hi April. I'm the co-founder of a tech start-up that has developed a collective payment platform for college students (like wepay.com). I am not a marketer, and lack the re...

Answered by April Dunford – Product Marketing Expert. Posted in Resources

There are a lot of great sources of information out there but here is my BIG caution with that - Many of the folks out there writing books and blogs and whatever have never... (more)

How important are business plans for tech start-ups? I am the co-founder of start-up tech company and we're finalizing our product this week. We'll be pitching to angel inv...

Answered by Mark Ruddock – Founder, INEA Posted in Resources Product Development

On one hand, the exercise of doing a business plan forces discipline and gets you to cover a number of important bases ... they can help you model/understand the key driver... (more)

Hi April. I'm the co-founder of a tech start-up that has developed a collective payment platform for college students (like wepay.com). I am not a marketer, and lack the re...

Answered by Maggie Fox – Founder, Social Media Group

Read the Internet. Set up a Google Alerts for the topics of interest and read, read, read. (more)

What would you suggest to a small e-commerce company looking to outsource its warehousing and shipping? Do you have any experience with this? Could you suggest any companies?

Answered by Corey Kossack – Partner, Game Change Ventures Posted in Resources Operations

Yep, I have lots of experience here. When I did it, I worked directly with my distributor to do this. You should check with your suppliers to see if any of them do it. If n... (more)

Sign up for Sprouter