We are a startup that is just launching in beta this week. We have had a Facebook page for months, but are having a hard time getting members of our target market to "like" our Facebook page. Our target market is moms, so they are definitely on Facebook. No one is seeing the content marketing that we are churning out. We have had very little success with Facebook ads. Should we try to do a sweepstakes to get people to "like" the page? Any other recommendations? Thanks.

Talk to some moms. Take them out for coffee. Listen to what they have to say about your presence and your content. And then act on that feedback. This is a classic scenario of disconnection from an audience and you need to bridge that to gain traction. Good luck!

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I have a brand new site that just launched in beta this week. I have been doing content marketing, but am having a hard time getting people to "like" my Facebook page so t...

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