Jen, I have a startup which is currently being develop. A "Pre-launch" sign up Web page is up this weekend. Launching in January. My question is, should I go full bore to market it now in order to gain as many sign ups or should I take a slower pace and ramp it up to full bore once we are closer to launch time? My gut tell me there are many advantages to gaining the max number of signups now but others have suggested holding off for a bigger splash when launch time come around. Your thoughts?

As much critical mass as you can garner before public launch is a good thing. It’s a fine balance though because if you get people to sign up and can’t deliver anything for weeks and weeks you’ll lose interest. Timing is critical. You can mitigate this by communicating with people during the pre-launch period. Good luck!

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