How much should a website with 2000 hits a month be making in advertising revenue? Thanks

Your earnings will largely be influenced by your eCPM (see http://adsense.blogspot.com/2006/02/ecpm-what-exactly-is-that.html). Your eCPM is a function of what type of niche you’re in as a publisher and can range wildly from a couple of cents per 1000 impressions to hundreds of dollars.

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I have a small IT consulting/custom software/web development business and I need help with a marketing plan to get my company's name in front of potential customers (small ...

Answered by April Dunford – Product Marketing Expert. Posted in Marketing

Sometimes I think it makes sense for folks to do the planning themselves and sometimes it makes sense to bring in some outside help - it really depends on how quickly you n... (more)

I have a website with a long road map of features I want to implement. How do I choose which features should be a priority ? (security and privacy being a given)

Answered by April Dunford – Product Marketing Expert. Posted in Product Development

That's a great question. The best way to figure it out is to talk to a lot of potential customers and try to determine which features are getting them really excited and w... (more)

Hi Michael. We're a very early stage bootstrapped web & mobile app startup (concept, brand, product, and market development in progress) with 3 non-technical co-founders. W...

Answered by Michael Garrity – Founder, CommunityLend

Hard question to answer because i have no idea how important these folks would be for you but here is a suggestion. Think about how much these guys are worth (ie 100K a ye... (more)

We've met with a few different web developers (corporate and independent) and have been given a range in pricing from a few thousand to upwards of $80,000. How much can we ...

Answered by Scott Rutherford – Founder, UserVoice

Well, $80k sounds like a lot to me - unless it really is a 6-8 month build (for one guy). I would probably be most impressed by people who made it clear they weren't going ... (more)

How much should a Web-based consumer startup budget for marketing? Any guidelines in terms of minimum spend needed, percentage of overall budget or expected cost per user?

Answered by Jen Evans – Founder, Sequentia Environics

It really depends on how big a portion of the market you are looking to reach and what stage of your marketing you are at. In the early days, you should expect to spend a l... (more)

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