Global vs. Local marketing for a Startup, when is good to launch a startup locally instead of globally?

Does your startup require a large density of people in a single physical location to be successful?

If yes, launch locally – validate the business – then scale.

If no, may not be global launch – but you’re not locked into focusing on local

you type:	you see:
italics	italics
* item 1 * item 2 * item 3	item 1 item 2 item 3
1. item 1 2. item 2 3. item 3	item 1 item 2 item 3
Paragraphs are separated by one or more blank lines: The first paragraph. Another paragraph.	The first paragraph. Another paragraph

Global vs. Local marketing for a Startup, when is good to launch a startup locally instead of globally?

Answered by April Dunford – Product Marketing Expert.

I believe in segmentation as the best way to get traction in a market. Look at the market you are going after. Can you segment it in a way where getting traction locally he... (more)

Once a company has identified the key differentiators of their brand/services, what's the best way to development/nurture business development? Being innovative and differe...

Answered by Jen Evans – Founder, Sequentia Environics

What a fantastic question. I personally relate very directly to your observation that "being innovative and different can be both a blessing and a curse when it comes to sa... (more)

How is best to defend a patent? We have very powerful patent but we don

Answered by Brian Temins – Partner at Minden Gross LLP.

Your question is an interesting one in that you ask about defending. From a legal perspective, I think of defense being when a third party is alleging infringement by a cli... (more)

With a huge number of new startups being launched every day and the attention span getting shorter, how important is it to launch a polished product in terms of design and ...

Answered by Matt Meeker – Co-founder of Meetup.com

In my view, most important is to launch with a polished experience. That doesn't mean your product needs to be fully-featured, where it has every bell & whistle you'd ever... (more)

How much money is necessary to launch a SaS business from idea to profit?

Answered by Robin Axon – Partner, Mantella Venture Partners

The cost of launching a startup has fallen significantly with the rise of the low cost cloud services (such as Amazon EC2), open API and open source resources. Time and ti... (more)

Sign up for Sprouter