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Q

I have a saas product, charging from $29-$299 / month. Should I stick to low-cost online channels in order to ensuring a sustainable customer acquisition cost or is it a good idea to accelerate early traction (and maybe beyond) with more proactive sales strategies: Conferences, phone sales, commission deals etc?

You should test all of your channels to figure out the most effective strategy for you long-term.

Given that you’ll understand the average LTV for your customers – test other channels and validate against that metric to choose whats right for you

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