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I think what you are really asking is, “Will writing a book raise the profile of my business?”

You know that I believe that content is key to helping raise awareness for any business. Doesn’t matter if it is an ebook, newsletter or a good old fashion book, every piece of content helps.

While many people are writing books right now it is a very long process from the time you come up with a proposal to the time it actually hit store shelves and unless you are a good writer or go the self publishing route there is no guarantee that it is going to help your business.

If you have it in you to write a book and have a unique enough angle that having it in print will make people go “hey I want to buy what they are selling” then go for it.

But, why not test the waters with something quicker and smaller first such as an ebook. That way you can write it and publish it in no time and see if your audience is looking for that type of content or not.