With the rising smart phone adoption, it is vital to have a mobile application upon launch? And if not, how soon thereafter should one be released?

Depends on your product and how mobile fits into the product experience.

If you have a mobile-first product, you should launch with a mobile app :) But its not necessarily a requirement for every business.

you type:	you see:
italics	italics
* item 1 * item 2 * item 3	item 1 item 2 item 3
1. item 1 2. item 2 3. item 3	item 1 item 2 item 3
Paragraphs are separated by one or more blank lines: The first paragraph. Another paragraph.	The first paragraph. Another paragraph

What are the legal implications for a startup with multiple founders?

Answered by Brian Temins – Partner at Minden Gross LLP.

When starting up a company with founders it is vital to have a shareholder agreement that will dictate the terms of the relationship between the founders. A shareholder agr... (more)

I am entering a market that is already well established. Our platform has several "technology advancements" (The advantage of being the latest provider in the market) but o...

Answered by April Dunford – Product Marketing Expert. Posted in Sales

First of all you will need to start defining your technology advancements in terms of business value you can bring to your customer. Being first to market doesn't mean much... (more)

Do you think it's important to have customer case studies on my site? If so what should I include?

Answered by Daniel Debow – Founder, Rypple Posted in Marketing Sales

Yes. It's important to have stories about how customers like your target customers have used your service/product. It helps with "social proof" and also helps pragmatic b... (more)

For entrepreneurs, it is critical to build a championship strategic advisory team at the early stages of a start-up. However, bootstrapped teams find this task to be more ...

Answered by Mark MacLeod – Partner, Real Ventures Posted in Management

I don't think advisors are "critical". And you don't want that many advisors. Bankers and accountants are easy. So, just focus on getting a mentor / expert in your industry... (more)

Hi April, As a new company with a new product, much weight is given to identifying a target/niche market so as to gain better traction and be heard. example: (product is fo...

Answered by April Dunford – Product Marketing Expert. Posted in Product Development

That's a great question and a common concern when you start dividing up your market. First of all you need to have a hard look at your target market and figure out if it's ... (more)

Sign up for Sprouter