It really depends on what you are selling and the sales motion for that product. If it is a longer sales cycle, it generally doesn’t make sense to start out by talking about price because you will have to determine if there is a need first and if there is then as long as your price is competitive then you will be fine. If you are asking a customer to buy on the spot then you will have to disclose the price up front. In all other cases, I would leave it until later. Don’t forget you can always have a conversation about price and talk in terms of ranges of costs to get an idea if the client has enough budget for your solution.
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It would be easier to answer to your question if you gave us more information about your industry at least. If you want to sell your products and services as commodity, leave your prices public. You will never create the interest in your product by your price alone. If you live by price, you will die by price.
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The problem with making your prices public, is that your competition knows your prices too. You might want to try some middle ground and put 'prices from....' That way you give your prospect an idea of prices but your competition still doesn't know what you actual price is.
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0 votes
I would say it depends on what your time is worth. If you value customer relations and you don't mind a few back and forth emails or customer meetings, you can hold off on stating your price. On the other hand, if you have something like an online store, it's best to be upfront with pricing. The majority of us appreciate knowing how our pocketbooks will be hit before we pursue a product.
