How do I market my product to dealers that have been working with a company at the moment (i.g. Groupon)? Is an intuitive, comprehensive business brochure necessary to convince the dealers to enroll in my business?

As a person who has built hundreds of brochures, I can say with great conviction that a brochure is very rarely needed in any market. Except when it is. What I’m trying to say is that you need to talk to some dealers to figure that out. What information are you trying to communicate? What message do they need to hear? What is the best way to deliver that message? Sometimes you’ll find you need to talk to someone to make things happen. Other times a video is the best way to get the point across, sometimes a demo is totally required and other times, a good old brochure is just the ticket. Every market is different so you will have to figure out what works for yours.

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