Ah – like you I was once an engineering graduate with zero marketing knowledge! Here’s what I did – first I read a bunch of books (not a million – Kotler, Ries&Trout, Moore and Blank should do it). Those 4 books will give you more marketing theory than most marketers know. Then you do what the rest of us do – 1) Watch what successful marketers are doing and try to figure out what works and what doesn’t 2) Try a lot of stuff yourself and figure out what works and what doesn’t. The dirty secret of marketing is that the theory, although in my opinion very useful, isn’t anything without a bunch of practical experience. Marketing in practice for your business is where the magic happens. Good luck!
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