i have the product which the niche market need but how can i convince the market that they can benefit from the product?

You need to figure out a way to clearly demonstrate the value you deliver. How you do that depends on the value and who you are communicating that to. For some markets numbers and statistics work well, for others you need to show demonstrations, for others you have to tell the story with video and customer references. It really depends on your story and who you are telling it to.

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I am currently in the process of finalizing a business plan for a start-up. The main hurdles I am facing are related to bootstrapping. Is it ok to approach investors with a...

Answered by Raymond Luk – Partner, Year One Labs

It's ok for you to receive compensation of course. Just be careful that you don't present a plan that seems like you are asking the investors to pay you to be comfortable w... (more)

Hi Scott, thanks for taking the time to do this. Do you have any rule of thumb to calculate support overhead per customer? As a newly funded startup growing rapidly I'm won...

Answered by Scott Rutherford – Founder, UserVoice

So, I don't know that there is a specific rule of thumb. It all depends on the complexity of your application. However, I have always liked to take the approach that every ... (more)

Hi Dan. I am starting up a small social media marketing firm. To start, it would be myself and a virtual assistant from time to time, and, we plan to do the social media ma...

Answered by Dan Martell – Founder & Investor.

Since your starting off and doing services, just build it around your personal brand. That's what people buy anyway. If down the road you grow to over 6+ people and you f... (more)

How can I differentiate myself from my competition? We're in a busy market and we need to rise above the noize.

Answered by Michael Garrity – Founder, CommunityLend

If you don't have a good answer to this question, then that is where you have to start. Go to a whiteboard with your smartest folks. Create a grid. On the left side, pu... (more)

I have an idea for a website and need a programmer to partner with that will do it for equity in the concept? Any thoughts on how to find someone?

Answered by Tim Berry – Founder of Palo Alto Software Posted in Money Management

I answered this question in more detail about an hour ago. I say don't give equity to a programmer until you know her or him well and want to work with her or him forever. ... (more)

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