What's the best way to test pricing strategy on a product that's already launched and has customers?

You grandfather in the current customers and introduce the new pricing to the new users. What you want to find out is the yield pricing where the users will convert and not churn. We do this by introducing pricing to X amount of customer of which Y convert. Once we got 100 of so in Y, we’ll just change the pricing and see how that works. The goal is to get different pricing cohorts going so you can learn what each life time value is.

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How do you determine your pricing strategy?

Answered by Dev Basu – Founder, Powered by Search

Your pricing strategy is a largely a function of what you're delivering (product or service) and what your market will bear. Also refer to Dan Martell's post on the topic h... (more)

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Answered by Joe Stump – Founder of SimpleGeo. Posted in Lessons

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