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Q

Would you encourage other startups to try to launch at TechCrunch like you did for Mint.com? How did it help you (if it did)?

TechCrunch 40 was the most important 7 minutes of my professional career. It launched Mint into the world, attracted tons of press and bloggers, and winning meant that I could go to traditional media and say “don’t you want to talk with the winner of TechCrunch?” Highly recommended.

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