You can’t. Any smart investor knows that your forecast pre-launch is totally made up. So the real question for investors is “did you make reasonable assumptions?” When presenting a plan as a pre-launch company you should show a set of financials that pass the sniff test — do the numbers look credible in light of what you are proposing to do (you won’t make $100M in year one, but you might credibly make $100M in year 4). Then you need to talk about the assumptions you made — how many customers and at what rate? how much revenue per customer? etc. etc. If a VC thinks that you have made reasonable choices about the assumptions, then you will gain in credibility even though we all know that the numbers are made up.
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