While my company is in stealth mode, what is the best way to recruit your first group of "testers" to help you test your product?

I have a problem with stealth-mode. What are you hiding from?

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While my company is in stealth mode, what is the best way to recruit your first group of "testers" to help you test your product. As an saas the roll out is relatively stra...

Answered by Jen Evans – Founder, Sequentia Environics

You're on the right track; you can either market to a house list, put up a coming soon page with a message looking for alpha testers, or you can try targeted search campaig... (more)

I have created a small product of daily usage for family and homes. It will save water,light and give comfort to home-mothers. Tell me what are the best ways to market our ...

Answered by April Dunford – Product Marketing Expert.

I have no idea whether starting a business in a 3rd world country is better than a first world one or not - surely it would depend on the business you are in. You will need... (more)

I have a brand new site that just launched in beta this week. I have been doing content marketing, but am having a hard time getting people to "like" my Facebook page so t...

Answered by Maggie Fox – Founder, Social Media Group

Why would someone like your page? If they don't know about you, it's not a likely first step. Ask yourself what's in it for them? If you can get a hardcore group of people ... (more)

Once a company has identified the key differentiators of their brand/services, what's the best way to development/nurture business development? Being innovative and differe...

Answered by Jen Evans – Founder, Sequentia Environics

What a fantastic question. I personally relate very directly to your observation that "being innovative and different can be both a blessing and a curse when it comes to sa... (more)

When did you learn to code? What's the best way to learn?

Answered by Joe Stump – Founder of SimpleGeo. Posted in Lessons

I started coding in the early 90s at school. Mostly BASIC to make the computers beep a bunch. In HS I got a lot more serious with programming in TI-BASIC and then moved int... (more)

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