Depends on the business model you have. Depends on the level of competition, size of market, reach and cost associated to such reach. Either can be good. Validate, test, try, gather customer feedback. If its a new offering that requires preaching to the masses, then reach is more strategic. If your product is of high value, the pain point is so deep that customers are hurting and are in need of your product, than the revenue growth route should be priority number 1.
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