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Q

Do I have to offer both, equity and money return, to a potentail investor. What's the standard with this? Are investors happy with just the equity or they also want their money back that they invested initially?

Depends if you are speaking to a Venture Debt firm, a Venture Capital firm or a Private Equity/Buyout firm. Each have a different model. You need to target who you are raising money from and why. Like the work I used to do when identifying customers or partners, I recommend doing it when looking for the right financing partner. Do homework, assess,understand, connect and build the relationship. The Founding Entrepreneur is the one person that undersand the most what his company truly needs, homework is required to then find it.

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