Raise some capital. There are some sales agents out there who work for free and take a bit cut on sales they make. But as with everything in life, you get what you pay for. These people are generally not good.
You will need to get more comfortable with selling. It is a core part of any business. Focus first on understanding customer needs and solving them. You will likely find that if you solve needs you will get the sales
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You can learn to sell. And here's why: the key ingredients in selling include: 1. passion for the company and its products (no one has this more than you do) 2. knowledge of the product and its competition (again, this is your area of expertise) 3. presentation skills (which can be learned, but if you're speaking from the heart about what you know and are passionate about, you've probably got this one covered). 4. fundamental sales skills, which can be learned Selling is a process, not a performance. Work to understand your customer's pains. Listen. Ask open questions. Then you can position your solution to *help them solve their* problems. Then agree on a price. Take each step one at a time. There are courses you can take and apps that can help you. Our Sales Cycle Manager product at salesways can help coach you through the sales cycle. (Shameless self-promotion http://salesways.com/sales-cycle-manager-on-demand.php)
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OK - its important to note that these days people can't sell anyone anything - you are merely assisting a buying decision. When was the last time anyone actually "sold" you a house, car or anything else? Right - so bearing in mind that most prospects by the time they get to short-listing anyone or anything there pretty well educated on what they want and they are looking for you to almost ratify their decision. So, make the sales cycle easy for yourselves, make your web presence awesome - give people information and tools so that this will help them buy? People buy from people and invariably selling is a "team" event so break down the sales cycle (initial interest, discovery, presentation, follow up, POC, legals etc) and identify in your team who is good at what? Assign tasks to the team that give you coverage of the sales cycle.
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How much "selling" do you need? For us, we initially benefitted from someone to take care of handling enquiries and arrange meetings. We didn't need a salesman, just someone smart to help ease the burdon. How we're in year 2, we're wanting to turn up the sales dial for our service company. I started reading around the area of solving customer needs, and it's been very helpful. Also read the SPIN selling book, it's given us some techniques to focus on. It's focused at larger sales, which is what we deal with. One bonus of doing some homework is that it will help us hire a salesman in 3-6 months. I'll hopefully be able to work out if they understand how to ask questions, establish needs and build value. Another thing we're trying to do is avoid wasting time in the sales process. So, we've started qualifying leads, and trying to target our perfect customers.
