Do you think purchasing leads is worthwhile for a new startup looking for new business?

Sure, if you can demonstrate ROI on purchasing them. My experience with buying leads has been mixed. Sometimes I got great business from them, others not. It pays to run some experiments and see what works before you spend a ton of money. The other thing I would caution any startup on is that they should be sure that they have spent time optimizing their funnel before they invest heavily in customer acquisition so that they get the most bang for their buck.

Founders who are talking

you type:	you see:
italics	italics
* item 1 * item 2 * item 3	item 1 item 2 item 3
1. item 1 2. item 2 3. item 3	item 1 item 2 item 3
Paragraphs are separated by one or more blank lines: The first paragraph. Another paragraph.	The first paragraph. Another paragraph

It seems like everyone and their uncle is writing a book. Do you think it's a good idea to get more WOM for my business?

Answered by C.C. Chapman – Founder, Digital Dads Posted in Marketing

I think what you are really asking is, "Will writing a book raise the profile of my business?" You know that I believe that content is key to helping raise awareness for a... (more)

Jason....I have a potential startup concept that involves a single site with internal networks for companies that allow their employees to anonymously comment or post items...

Answered by Jason Cohen – Founder of Smart Bear Software.

Yammer is successful as an "intranet chat system" for generally sharing knowledge and commenting on stuff. That implies what you're talking about is useful too. However s... (more)

Do you think paid-advertising is effective?

Answered by April Dunford – Product Marketing Expert.

In some markets for certain products it's very effective. In others I think it's a complete waste of money. It really depends on who you are marketing to and the product yo... (more)

What % of a company do you think a CEO should receive as part of his/her compensation package? Assuming they are not part of the founding team? And, what % do you think fou...

Answered by Robin Axon – Partner, Mantella Venture Partners

The biggest question that i'd ask in this scenario is how much more capital do you think the company will require prior to exit (or being independent of traditional venture... (more)

Hello Andrew. Quick Q: When do you think the time is right to start hiring employees? I am looking to get out there and get more business into my company and was thinking o...

Answered by Andrew Patricio – Founder, BizLaunch Posted in Operations

Now's a good time to hire 1. Determine what time of person you're looking for. write it down 2. Calculate how much revenue this person needs to generate to justify their s... (more)

Sign up for Sprouter