Nah, video barely works consistently (if at all) in most email clients – especially the web based ones – and think of yourself: do you like video in email. I believe most people enjoy text and non-rich content. I also believe that rich media will not be a part of successful emails in the near future.
| you type: | you see: |
| *italics* |
italics |
|
* item 1 * item 2 * item 3 |
|
|
1. item 1 2. item 2 3. item 3 |
|
|
Paragraphs are separated by one or more blank lines:
The first paragraph. Another paragraph. |
The first paragraph. Another paragraph |
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Actually there are several very effective ways to include a video along with an email newsletter. One of the most popular methods, which forwards the video as a static image with the familiar “Play” triangle on the image itself, has been shown to increase click through rate significantly. According to GetResponse, emails containing videos received, on average, 5.6% higher open rates and a whopping 96.38% CTR than emails without videos! Additional research has shown that video presentations generate 373% more leads than white papers. (ASBTDC)

