Selling to small business is very challenging. Don’t reduce your prices just focus on those small business owners that value your service and are prepared to pay for it
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1 vote by Michał Antkiewicz,
Recently I published an article about it (title: If you live by price, you will die by price). If you give your pricing prematurely, you will not build the value in the eyes of your customers. Avoid talking about the price - try to understand customer's situation, their needs and wants, and then you will be able to create the value by providing the right solution.
