I think that cameras are becoming ubiquitous so video will become more prevalent. Plus there is something innate in how it captures our brains interest (thus the success of movies and television.) It is a great time to look at models that have been successful in past and ask how you would do them with video being central.
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This trend towards online videos being used much more often as an effective marketing tool can be attributed to a couple of factors: 1. Videos are more effective when they are simple and fun. Animated videos quickly capture your audience’s attention, are easy on the eyes and by their nature generally keep things light. 2. Viewers retain 58% more information when they see a message, rather than simply reading it. Animated videos allows clients to incorporate the visual metaphors with key marketing information...more than one message can be delivered for greater impact. Take a look at one of our recent blog posts that explains the link between web videos and grabbing/keeping the viewer’s attention. And here are a few tips to increase the impact of your animated video.
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It’s no surprise that online video growth has exploded over the last few years and will continue to do so. While the images in an animated video can be quite powerful in their simplicity, another layer of messaging can be conveyed through the use of background statistics and key product points. Several explainer videos we produced for World Food Programme (wfp.org) meet sensitive topics such as providing nutritious meals in underdeveloped countries and intelligent food aid head on with simple images, all the while transmitting a very powerful message.
