I'm in the midst of my first startup. It's an online wish list (www.giftee.me). What ethics, precautions, and/or guidelines should I follow when marketing to children?

Um – sooo hard to answer without context. Other than to say, with children you have only one thing – your reputation. Lose that with parents and your dead. So be extra careful. With more specific questions I would be happy to get more granular in my answer. Sorry.

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