Don’t have anything off hand but here are some quick thoughts:
1) Keep it short! 2) Test your subject lines —– things you never thought work will somehow get a high open % 3) Include only one link —– too many links = right to SPAM 4) Have your full signature (social media / email / phone) — you never know how someone will want to contact you 5) Test, test, test
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We worked out a simple structure to make our "keep in touch" monthly marketing emails manageable. 1) Brief, somewhat informal, intro "Hello <name>, September is a month of beginnings and change. At Kobayashi Online, we think of September as the "business new year" -- the time to get into gear and make things happen!". Usually we tie this into a specific topic (ex: "As you gear up for a busy fall, take a moment to consider your homepage and how well it reflects what is new and exciting at your business.") The rest of the email follows a really simple formula: 2) Recently on our Blog (titles & excepts) 3) Project showcase (recent work we've done) 4) A consistent blurb about our company & services offerred. Our primary content creation effort is our blog content. In our case, the goal of the email is ONLY to keep in touch - and we find it does that really well. Statistically, only a small percentage go through to the blog & the "content".
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Can not say it enough. Have a clear purpose to your marketing emails and hand hold readers through the process. If the newsletter is simply to inform, speak plainly, get to the facts and provide ample contact details ( as Arjun says above ). If the newsletter is sales focused or your end goal is an action, make it clear and put a big shiny button at the top and at the bottom of the email. Ok don't really make it shiny, but make it easy to take that next step. As with all marketing materials do everything in your power to write in an honest, open and direct fashion..the less flowery the better. After that, I couldn't agree more with test, test, test. Use Mailchimp's segmentation and a/b testing features to try different approaches, hit different demographics and drill down as much as possible.
