Hahahaha.
How effective are billboards? Newspaper ads? TV? Facebook? Twitter?
Everything is about what you’re offering, who you need to reach and what you need them to do.
If you’re standing in front of a coffee shop in peak coffee drinking hours dressed as a latte and handing out flyers offering free coffee and a chance to win an iPad, you’re gonna see foot traffic coming in the door.
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I've been involved with many flyer distribution campaigns and it can be a great way to generate new customer leads. 0.05 - 2% is a typical response rate. How much each customer is worth to your business in terms of revenue is an important consideration. The best way to see the greatest return on investment is to narrow down your target market and focus on ways to reach them. There are a number of targeting tools available. Also, the cost of the printed piece you distribute is important. You can easily spend more than needed on a piece that could be just as effective as a less costly piece. Weigh your options and go with the best fit for your brand. Finally, plan to distribute more than one flyer to individuals on your distribution list. Often, one mailing/distribution is not enough. Up to three times per year may be sufficient. Kevin Hiles Mainly Sunny Marketing Communiations
