What do you think of social media consultants? Does it makes sense for a start up? Is it best to learn how social media works really well for YOUR business?

Same thing I think of lawyers, accountants, marketing consultants, etc. You’re building a team of the people you think can MOST move the needle for the stage your startup is in. So you need to…

1) hire the best you can get at any given time 2) manage appropriately and measure performance to see if it’s a good fit 3) balance what you invest your time learning vs what you hire for

There is a lot you can learn by yourself with trial and error, and reading what’s available for free online. I’ll paste my 4 word guide to social media below, and that will be plenty of social media advice for many startups.

But that said, if you’re a coder and it takes you 10 hours to get some social media thing done, you’ve just spent the cost of 10 hours of developer time that your product probably needed.

It’s all tradeoffs… Prioritize, focus and realize how central working with the right people is.

Founders who are talking

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trying to get exposure for a start up i'm working for, suggestions? tried sending press kits to media, no responses.

Answered by Saul Colt – WOM Expert

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