Flight tickets and travel packages are becoming cheaper and cheaper - would you consider selling experiences is a feasible way to reverse this trend by adding intrinsec value to this kind of service?

Yes. With discount airlines cluttering the travel space airlines tickets are now a commodity. In the future there will two types of traveller. The discount/last minute traveller and the person wanting an experience. That goes for brands as well. The desperate discounting that comes along with recessionary times will ultimately separate between cheap discount brands and premium market leaders. Its a great time for us.

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