Hey Benjamin, I've read your blog post on Zombie companies here: http://www.instigatorblog.com/we-must-kill-zombie-companies/2010/12/15/ I've built a startup that's doing ok, but not amazingly. Through testing and talking to customers, I've figured out that it's probably going to be a medium sized company with reasonable profits, but it's always going to be just ok and not likely going to grow bigger than that. In your opinion, should someone kill this type of company and try bigger things?

It depends on what you want. Do you want to be running a small/medium-sized business? Or do you want to go for something bigger?

It depends on your definition of success – for yourself and for your business. If a business is consistently profitable, you make a good living (suitable to your needs) and you’re happy – that’s not a zombie. It might not be enough for you personally, but it’s not a zombie.

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