I am starting a business where the customer is not the the user, i.e. we are giving away free services (a mobile health platform) to a population that actually cannot afford to pay for them, so the financing will come from non-users. How do you recommend balancing the interests of both groups?

I would need to know more to offer any valuable answer. There are plenty of free apps out there that are monetized indirectly. i.e. linkedin, facebook, any media property. Can you learn from them?

I would need to know if you’re monetizing data or leads, etc before offering any useful advice.

you type:	you see:
italics	italics
* item 1 * item 2 * item 3	item 1 item 2 item 3
1. item 1 2. item 2 3. item 3	item 1 item 2 item 3
Paragraphs are separated by one or more blank lines: The first paragraph. Another paragraph.	The first paragraph. Another paragraph

I'm working on a business idea in which the main market is voters sick and tired of politicians and their unwanted phone spam (robocalls). What advice do you have for me a...

Answered by Michael Garrity – Founder, CommunityLend

Hmmm .... that's a good one. I think generally speaking - any idea which will be compelling to enough people that they would be willing to pay for it, at scale, will be po... (more)

I'm launching a site that will allow users to ask "favors" within their social networks to get things done for free. For example, I need help moving this weekend. You post ...

Answered by Saul Colt – WOM Expert

Highlight the funniest favours. Focus on some big ones like moving and focus on some small ones like a back rub. Spread the stories behind the favours. If you remember when... (more)

How do you know when it is the right time to start to try to get PR for your start up? We are heading into beta but not sure when to lift the veil.

Answered by Raymond Luk – Partner, Year One Labs

Don't fall prey to the "we need to be on TechCrunch" syndrome. Sure, any exposure you get is great. Put up a landing page and generate some buzz. But I'd worry more about s... (more)

I am thinking of launching a RedBeacon- similar concept here in Asia. The issue is that Asian demographics are vastly different from one another. If I have the market studi...

Answered by Andrew Patricio – Founder, BizLaunch

I what start by establishing in one country testing the model there and then expanding (more)

How do you determine how much you should charge for your product?

Answered by April Dunford – Product Marketing Expert. Posted in Money Product Development

Pricing is really hard. In Steve Blank's book Four Steps to the Epiphany he advises folks to work with early customers and ask them directly. He recommends that you pick ... (more)

Sign up for Sprouter