Do I have to contact every journalists to make sure that my press release will be picked-up after being on the CNW, in other words how much PR should I do?

In my experience, simply putting a new release on the wire doesn’t get you a whole lot of coverage. PR takes more work than that. The best way to get your story picked up is 1/ develop relationships with the key writers/bloggers/pubs in your space and understand what they need from sources, what stories they like to write, how you can help them then 2/ Develop stories (not product pitches) that they are happy to write about. How much PR should you do? It depends on your market. Do your prospects read and respect newspapers? If so, a newspaper article would be a good thing. Do your prospects read and respect certain blogs? If so, you should try to figure out a way to get covered by those blogs.

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I'm pre-launch and need to raise investment (mobile app) -- what should I be prepared to do in any meetings with potential investors? Should I show them wireframes / mockups?

Answered by Mark Ruddock – Founder, INEA Posted in Money

Very early stage Friends/Family/Angels may be Ok with wireframes/mockups and a really great succinct story/deck about the business and why it's compelling (i.e. the BUSINES... (more)

How much time should I devote to networking and making new contacts in my industry?

Answered by Micah Baldwin – Founder, Graphic.ly

How much do they matter? As CEO, I spent a lot of time networking and regretting all the time spent. I would so much rather be focused on growing my business. business rela... (more)

How much information should I give in my pitch about customer acquisition? Specifics around tactics etc?

Answered by Raymond Luk – Partner, Year One Labs

Give as much detail as you can. This is one of the pillars of your entire pitch. But investors are less interested in tactics (red brochure vs blue) and more interested in ... (more)

how much attention should i give my competitors?

Answered by Brad Feld – Investor and entrepreneur.

Enough. Know their every move, but don't react to them in real time and certainly don't take their bait when they provoke you. But know what they are doing, their strengths... (more)

How much information should I share in my first meeting with an angel investor?

Answered by Corey Kossack – Partner, Game Change Ventures Posted in Money

Don't hold anything back. They are trying to determine how much they like you as an entrepreneur and a person, as well as how much potential your idea has and whether or no... (more)

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