Surprisingly I’ve only been asked to give an “exclusive” a couple of times. Once I did it because the pub was unquestionably the most important one for my market. The second time I didn’t do it because there were other more important pubs that I also wanted to pre-brief. I’ve also only had an embargo broken a couple of times and both times I believe it was a mistake. The vast majority of publications don’t care that much about this sort of stuff. Others do (Techcrunch does or so I am told). I generally have not had any problems pre-briefing a ton of media outlets ahead of a release and having them honor a promise not to publish until a deadline. I personally don’t think this is as big an issue as folks think it is in actual practice.
Share this answer with your network
Sign in with Twitter
Sign in with Facebook
| you type: | you see: |
| *italics* |
italics |
|
* item 1 * item 2 * item 3 |
|
|
1. item 1 2. item 2 3. item 3 |
|
|
Paragraphs are separated by one or more blank lines:
The first paragraph. Another paragraph. |
The first paragraph. Another paragraph |
