Lining up some press conferences in the next few weeks. We have the support of the communities (employment centers and chamber of commerce) to promote and organized these events (invites and such). The goal of these conferences will be to announced the new app on the App store, show the app and it's benefits and pricing. People attending: medias, tv, newspaper and company owners. Did not do a lot of these, what else should I do before, during and after?

You sound pretty organized (it’s been a long time since I did a traditional press conference event like what you are describing). Here are some ideas. Firstly – you might want to pre-brief some select media in advance of the meeting so that they have time to prepare a story that can go to press the same time as your announcement. Secondly – you will want to have some materials on hand for the event to make it easy for media folks to create stories – product descriptions, screen shots, videos, customer testimonials, etc. on a CD would work. Thirdly – if you have potential customers at the event, give them a stong reason to buy on the spot. They have invested the time to go to your event – make it easy for them to purchase and ask for the sale. Good luck!

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