If you’re at the point where you understand the customer pain, you understand why and how they buy (how long it takes, etc.) and the lifetime value of the customer (what they’re worth to you), it’s a good time to bring on salespeople.
Like any recruiting, it involves networking, researching people, and figuring out who might be worth trying. There are contract salespeople that work for multiple customers that you can find, or commissioned sales guys willing to “dial for dollars” with a formula (which it sounds like you have, or almost have defined.)
- Make a list of all the companies in and around your space.
- Make a list of all the salespeople at those companies.
- Figure out how well those companies are doing, and rank the people (there can be multiple criteria here)
- Reach out and recruit.
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