We've been gaining considerable traction over the last 3 years, but have been struggling with how to effectively (and consistently) monetize. Any tips on how to monetize a niche social network?

I don’t know enough to really say. If it’s a niche around a category (dogs for example) there may be very specific advertising or sponsorship opportunities. Affiliate sales could be another option if the niche/category is really specific and the sellable products into the niche are obvious.

Recruiting services is another option if that fits well with the particular niche/category.

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We've been gaining considerable traction over the last 3 years, but have been struggling with how to effectively (and consistently) generate revenue. Any tips on how to mo...

Answered by Garry Tan

Sell ads, or sell things to users, or be a platform that helps either of those things happen. No silver bullets, only lead bullets, as Ben Horowitz says. (more)

Is it unusual for an investor to ask for 51% ownership of my company? What should I be prepared for when entering negotiations to bring on financing for a company that I ha...

Answered by Garry Tan Posted in Money

Very unusual. These investors are trying to take advantage of you. They are so unsavvy that they don't realize that kind of investment can permanently destroy the cap table... (more)

Any tips on generating 'buzz' around a new product? Outsourcing marketing & PR to a firm or individual, waste or it can work? Is a budget of 5-10k enough for promoting a we...

Answered by Benjamin Yoskovitz – Partner, Year One Labs

Anything can work, but I wouldn't outsource marketing or PR initially - it sounds too early for you guys. Generally a new product - if it's great and meeting a market deman... (more)

Does the continued growth of Facebook and Twitter hurt or help the chances of a niche social networking site succeeding?

Answered by Mark MacLeod – Partner, Real Ventures

I think niche, vertical social networks are on the rise. I'm Scottish and a member of one just for Scottish people living outside Scotland (kiltr.com). There is an opportun... (more)

I own a word of mouth marketing business that focuses on dedicated brand ambassadors sharing our client's brands within their communities. Word of mouth is such a hard thin...

Answered by Saul Colt – WOM Expert Posted in Marketing Sales

focus on what is important to your client and show values through the goals. If sales is important than tie your worth to sales etc. It signups or views are the goal than u... (more)

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