We are currently building an online platform which will enable private carowners to rent out their cars to other people. How would recommend us to handling our advertising with two such different costumers? (owners and renters)

First off if you are doing any sort of Display or Paid Search campaigns, make sure they are distinct and separate. Make sure ‘owner’ keywords are added as a negative audience to your ‘renter’ campaign and vice-versa. Additionally tag your users appropriately with a custom variable in Google Analytics and then use Retargeting to keep your brand top of mind.

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We are currently building an online platform which will enable private carowners to rent out their cars to other people. How would recommend us to handling our advertising ...

Answered by JS Cournoyer – Partner, Real Ventures Posted in Marketing

I would argue that every owner is also a potential renter when they are on the go. There are dozens of other companies doing this, you can look at their marketing activitie... (more)

We are currently building an online video contest where voters determine funny videos. How do we get initial users to upload funny videos and compete from launch? Scour Y...

Answered by Micah Baldwin – Founder, Graphic.ly

ask people. upload a bunch by yourself. I was once told that ~40 pieces of content will get you started. (more)

What is the thing that has driven you as a business owner? And what motivates you most as an entrepreneur?

Answered by Katia Beauchamp – Co-founder of Birchbox.com.

We are driven by the new platform we are building that better connects consumers and brands; it is a huge endeavor and one that requires a large and excited team to execute... (more)

I currently have an online marketplace which requires users to list their website or domain for sale, but there are no listings as I am just starting it. What would be a g...

Answered by Kevin O'Connor – Co-founder of DoubleClick. Posted in Sales

Building a market is chicken-and-egg problem - nobody lists unless you have buyers and buyers don't come because you don't have listings. We solved this problem at http://... (more)

Hi JS, we are currently planning to develop a mobile app based on recent technology, we are reasonably expecting this to go viral. I have one option I am developing that wo...

Answered by JS Cournoyer – Partner, Real Ventures

You are more likely to be successful if the people building your application are co-founders or have a stake in your business. That being said, I would be wary of giving eq... (more)

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