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Q

Ever since I was a toddler, I loved cars. My "beep beeps". I am trying to break into the re-sale market of German car "aftermarket" parts. I am trying to keep it fun and fresh, because it is. Question is: how can I make my deals a head turner? Like that Ferrari red on the opposite side of the road... What are some things to focus on and to stay away from?

Worry less about making the deals sizzle and focus on the customer and the rabid fan. This is a product I would have no use for but there are people out there who would sell a baby to get a certain part for their car. Find those people and talk to them. The “deal” will be less important than the “find”.

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