Buzz dies pretty quickly, especially when there are dozens of other startups vying for attention. When you say you need to get PR - where? Is it vital that you are covered on TechChrunch (as refered to abover by Raymond) or are there specific communities/ media where you need to catch people's attention? PR does take a lot of leg work, so it's always wise to have material like press releases, comppany backgrounders, founders' bios, product fact sheets... ready to go before you launch.

I agree with Jon. Also make time to get involved with chats. I did this for the first time today. I invested 20 minutes and gained 5 new followers.

I'm in the same place with a site I just launched at www.healthystartups.com I'm working on reaching out to passionate people who could write the odd piece for the site.

Reach out to guest bloggers and seek opportunities to guest blog on other sites.

News is new, so make sure you have something new to say that goes beyond marketing/ PR spin. News is also human - you need to have a real, human and emotional story to tell. News media love "triumph over adversity" or "rags to riches" types of stories. Because news is human, your business needs to be too. When talking to/ pitching reporters don't try to go for the hard sell. Make your story personal, accessible and inspiring.

Dan, I'd say the same thing. My kids are everything to me. I have to constantly watch my tendency to try and put career first...

Posterous is definitely the easiest, free blogging platform. You can use your own URL.

Stop reading comic book and fantasy novels and get interested in business! LoL!