Jake Nickell

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• why not threadless in Karachi, Pakistan? *shipping never reaches here* :(

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    I could’ve sworn we ship to Pakistan! We’re really only located in Chicago and try to ship everywhere from there. Once we start setting up more facilities around the world who knows where we’ll end up.

• You've expanded beyond t-shirts - what kind of vision do you have for the product line? Do you think one-SKU companies should expand, or stick to what they're good at?

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    Well, I think we realized that what we are good at is community based design and t-shirts were really just a convenient canvas. Our vision is to work with partners that have cool products, helping them work with our art community on the design of those products.

• I've been admiring Threadless for several years now and would love to be a part of the diverse team. Do you have any advice for landing a full-time job at the Threadless HQ?

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    Know exactly what you can do for Threadless that will make it better and pitch the position.

• What has been the best part of the adventure for you personally?

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    All the amazing people I’ve met and been inspired by over the years. So many artists, entrepreneurs, staffers, etc that have had a huge impact on my life.

• Whats a good sign that you should adapt your business model or practice instead of sticking to what you wanted to do in your head, or is it better to stick to your guns?

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    I think the best way to judge that is just by how well it’s working. If things are working then stick to it, if not – maybe you need to change. But if you really feel strongly it can work and it just needs more time, stick to your guns on it! I really live and die by how things ‘feel’ myself rather than overanalyzing.

• What was the biggest challenge in getting Threadless off the ground?

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    It’s shear weight ;) WAH WAH !!!

    Well, the biggest issue was really that it was growing so fast and we had to catch up operationally. Figure out how to ship that many orders, process that many credit cards, print that many tees, etc.

• Threadless is truly a worldwide brand, does it make you feelgood to know you have accomplished so much?

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    Certainly! It really is thanks to the community though, this sums up nicely how I feel right now http://www.threadless.com/news/643598/Thanks_for_Threadless_everyone

• mmmm Jake!... 4 weeks ago.. view the same message: "Whoops, we have a problem... * We could not find the order you specified."

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    Sorry, try service@threadless.com

• You've been running Threadless for 10 years - do you have any other big ideas? Ever think about pursuing other business ideas?

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    I’m in it for the long haul! Right now I’m thinking about how we’ve done such a great job making cool t-shirts with our huge artist community these past 10 years and how going forward, what else can we work on with our artist community … surely t-shirts can’t be it!

• If you are an online retail store and don't have a large collection of items to buy from (initially), what kind of things can you do to get people excited about you?

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    You can do interesting things that build the personality of the brand. Don’t get too focused on the hawking of the products, think more about what differentiates you and makes you stand out in the market and work on that.