darcywhyte
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Darcy Whyte
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Downtown, Ottawa, Otnario, Canada
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I designed the Squirrel model airplane which is now sold in almost every country. It's a grass roots and organically grown business.
Insights by darcywhyte
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I went through the exact same thing with my Squirrel model airplane project. Some projects just take time to incubate. In my case, I have been rewarded by keeping the project and it has allowed me to start new projects since I now have better command of my schedule. Micheal Garrity make a good point/question. What is limiting your income to 600/m with your project? How much work is invested and what is the ongoing requirement to make the 600/m?
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Is it true that too much money can kill your company?
Too much spending can kill a company. Companies evolve so sometimes money can speed up evolution. That's not killing, that's changing.
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What's the best way to handle competition while building your company?
Competitors are your friend. Get to know your competition. Get to know your customers. Get to know their customers. Have a blog. Share information about you and your competitors.
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Ask your customers what your differentiator is. They may tell you what it should be.
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What is the best way to prospect new clients?
Don't look for clients. Showcase your products. Do it publicly and on the Web. Give your product away.
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Don't have any veil to lift. Don't do "stealth" either. Earlier is better. Even before you start.
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Other than your blog, how did you attract so many users so quickly at Mint?
That's very smart. I was thinking of making a badge of some sort for my Squirrel Model Airplane project. I've launched the project but I was thinking that I could give away the product to people that put up the badge. I guess some sort of random process to figure out who wins the product.
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You can probably figure out what warnings to put on the site without a lawyer. Even if you get a lawyer, you'll need to know what you want to be protected from in the first place. But if you attend some business socials where lawyers attend, you'll meet one that will advise you for free (sooner or later).
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Don't do stealth. But delay any formal product launch or big announcement till you have all the validation stuff. (Customers, testimonial, infrastructure for support, ...)
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As tonight is saturday night, are you sipping a scotch while answering us?
No, I'm having wine and processed cheese.
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You'll need customers before techmunch will be interested in talking about your product. These sites aren't about perspective products. Don't think going straight for the "hubs and authorities" is the answer. On the other hand, if your product is "kickass" why not get some smaller scale "connections" to look at it?

