Marketing answers

Hi Dan, I am currently at the end of my masters degree majoring in International Marketing. I wanted to know if you would know of any marketing roles I can apply to. Best...

Answered by Dan Martell Posted in Marketing

Sorry .. most marketing roles I know of are metrics based marketing and they don't teach that in university. (more)

What recommendations do you have for someone looking to set up their own webinars?

Answered by Andrew Patricio Posted in Marketing

1. Use a good platform like Webex, Adobe or Goto Webinar 2. Develop great webinar topics 3. Market the webinars. Using online and offline tools 4. Learn how to become an en... (more)

what advice would you give to those of us who are just getting started in this newfangled world of the internet. more specifically how to measure and create impact.

Answered by Saul Colt Posted in Marketing

Don't worry about creating an impact...worry about creating value. You can stand out by being helpful and interesting. There is no need to gain attention by taking shots at... (more)

Hi April, I'm a freelance graphic designer and I'm trying to transition into being thought of as a "design firm" so I have room to expand. Any suggestions on where to adver...

Answered by April Dunford Posted in Marketing

Word of mouth is powerful so I wouldn't give up on that one yet. You might want to do some thinking about how you could get more out of your existing clients and work with ... (more)

How can a startup use Facebook effectively?

Answered by Maggie Fox Posted in Marketing

Sure. One of the most common uses I see is that the startup founders ask all of their friends to "like" the startup's FB page. However, without follow up and some really in... (more)

How can we drive traffic for our mobile app?

Answered by Dev Basu Posted in Marketing

1. Optimize for Mobile SEO http://selnd.com/fH12wD 2. When you get visits to your site via an iPhone or Blackberry add an overlay call to action to encourage app downloads... (more)

Whats one secret you can share that we can implement for big results with our inbound marketing?

Answered by Dan Martell Posted in Marketing

Create a tool that a large amount of people would find useful and give it away for free. Ex: http://grader.com/ <- these guys get it. (more)

How can we jumpstart sign ups for our about-to-launch startup?

Answered by Mark MacLeod Posted in Marketing

Create anticipation and scarcity. Encourage users to sign up others to get early access. Have a countdown to launch day and have a great story for the press for when you la... (more)

Is social media marketing alone enough to stimulate customer conversion during the new product introduction?

Answered by Kevin O'Connor Posted in Marketing

My problem with social media is I haven't seen a scalable, predictable way to use it as a marketing tool. Everyone talks about "going viral" but I equate it to winning the... (more)

What is your advice to founders who want to start creating content (blog, newsletters, etc)? Are there any taboos?

Answered by Jen Evans Posted in Marketing

Plenty. Creating unfocused, untargeted, commoditized content is the first taboo. My first piece of advice is always to ensure you understand what your target audience *want... (more)

Fresh new startup - where would you put $10K of marketing to get maximum exposure/traffic ?

Answered by Tim Berry Posted in Money Marketing

Depends on your specifics of course, but in general, I'd look first to whether you can build interaction into your product itself, or more on your website, to try to get th... (more)

re: market, customers, etc... How can I add more value to others if I have no or low value?

Answered by Bruce Poon Tip Posted in Marketing Sales

I think we've been through this.. ass off the couch Son! (more)

Whats the best example of a company doing well getting media?

Answered by Jen Evans Posted in Marketing

This is a VERY big (and subjective) question! There are many examples. Maybe instead I'll share with you some criteria for evaluating how successful your media coverage is:... (more)

How did you market your last application?

Answered by Mark Ruddock Posted in Marketing

In the end, we used a number of interlocking strategies (social media, OEM partners, distribution partners, etc.) to help promote the company ... but I'll highlight one. I... (more)

What would you say are the most important social media strategies for college students marketing themselves toward the workforce?

Answered by Maggie Fox Posted in Marketing

What do you find when you Google yourself? Figure out what your digital footprint looks like and then edit it to make sure it's something that a prospective employer would ... (more)

Hi Gerry. I've been working for a month on new SaaS tool. I intend to get private beta out at the end of the year. I was wondering if its good to start to talk to people al...

Answered by Garry Tan Posted in Management Marketing

End of the year is so far out. Maybe you're trying to do too much? Better to have private users now than hypothetically more later. Always be shipping code. You are late. D... (more)

What is the best way to reach "influencers" and get them to try my product?

Answered by Dan Martell Posted in Marketing

Ask them for advice on your product and listen. It helps if you can get a warm introduction, that will go a long way. (more)

What promotional steps would you take to get a large turn-out to a product launch event? How would you promote to get the most people out to the event you can?

Answered by April Dunford Posted in Marketing

That really depends on who your target market is. If you want to get a room full of investment bankers you will have to have the event on wall street, after markets close, ... (more)

Hello Jack! In my journey to customer validation I set up a landing page (www.closetremix.com) to validate the existence of the problem and the appeal of my value proposit...

Answered by Jack Abraham Posted in Marketing Product Development

It's difficult to say. Generally a 17% conversion rate it high but this page is very sparse. You could easily test this by creating similar landing pages with other company... (more)

Hi Maggie! I own a baby and mom boutique, have a FB page and Twitter page, and would like to add 500 (or more) relevant fans to the page from the local area. ( I have 155) ...

Answered by Maggie Fox Posted in Marketing

FB ads can be very effective - you can target down to geography and specific interests, this may work very well for you. Also, consider the role of the rest of your social ... (more)

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Marketing answers